If sausages are dying in Germany, nothing is sacred, because crushing costs and stalled demand are pushing businesses into a slow, ruthless economic slaughter.
I knew things were ugly when I heard that a sausage
factory in Germany was shutting down. Not a startup. Not a tech firm drunk on
cheap credit. A sausage factory. In Germany. That’s like hearing Italy ran out
of pasta or Detroit forgot how to make cars. When the wurst goes bust, you
don’t need an economist to tell you the economy is in trouble. You just need a
nose. And right now, the smell isn’t savory. It’s burnt meat and broken
promises.
I keep thinking about Eberswalder Wurstwerke, once the
pride of the old German Democratic Republic. Back in the 1980s, this place
wasn’t just a factory. It was a small city. Three thousand workers punched in
every day on a 65-hectare site that had its own hairdresser, clinic, library,
and restaurant. The sausages rolled out like clockwork, and so did a sense of
security. You showed up, did your job, and the system—flawed, rigid, but
predictable—kept humming. Those days are gone, buried with the Wall.
Last week, what was left of that legacy took another
knife to the gut. The roughly 500 remaining workers were told their factory in
Britz would close by the end of February. No long warning. No soft landing. One
worker said they found out half an hour before it hit television. That’s not
corporate communication. That’s an ambush. Another worker spat out the real
insult: the west German owner, Tönnies, had promised to invest when they bought
the place just two years ago. Promises, like sausages, don’t keep forever.
Especially not in today’s Germany.
I picture the factory outlet, busy despite the snow,
workers in white uniforms selling the last links of a brand with a cult
following. Skinless bratwurst. Schorfheider Knüppelsalami. Names that once
meant comfort and continuity. Now they sound like relics. When the butcher
sharpens his knife, the pig doesn’t need a calendar to know what month it is.
The calendar says February. The workers already know.
This isn’t just one sad story from the former East. It’s
a symptom of a deeper rot. Germany’s economy, the third largest in the world by
nominal GDP, has been stuck in neutral for three years. Not crashing, not
growing. Just idling, burning fuel, going nowhere. And stagnation is often
worse than recession. A recession hurts, but it moves. Stagnation just
suffocates. High costs keep piling up, spending stays flat, and businesses get
fed into the meat grinder one by one.
The numbers back up the dread you can feel on the shop
floor. Preliminary data from Destatis show that company insolvencies jumped 15
percent in December compared with the same month a year earlier. That’s not a
blip. That’s a trend. More than 17,600 companies went under last year, the
highest total in two decades, according to the Leibniz Institute for Economic
Research in Halle. Transport firms are buckling. Hospitality is gasping.
Construction is cracking. These aren’t fringe sectors. They’re the bones of a
modern economy. When they fracture at the same time, you’re not dealing with a
cold. You’re dealing with organ failure.
What really rattles people is the list of names now
etched on the economic tombstone. Goertz. Gerry Weber. Esprit. Groschenmarkt.
Karrie Bau. Zoo Zajac, once the largest pet store in the world. These weren’t
reckless gamblers. They were fixtures. Brands people grew up with. Employers
people trusted. Seeing them collapse hits differently. It tells workers
everywhere that loyalty is no shield and reputation is no armor. When the
roof leaks in a cathedral, even the pews start to panic.
I’ve heard the counterargument. I’ve read the history.
Yes, there were worse moments. The dot-com crash wiped out far more companies,
with some years seeing over 39,000 bankruptcies. But that crisis had a face. It
was tech. You could point to it, circle it, quarantine it. This one has no
single villain. It’s everywhere and nowhere at once. Manufacturing, once
Germany’s anchor of stability, is now one of the weakest links. Export-driven
industries are getting hammered by global conflict, trade frictions, and energy
prices that feel like a bad joke with no punchline.
Germany built its postwar economic miracle on a model
that prized cheap Russian gas, open global markets, and a reputation for
precision and reliability. That model worked brilliantly—until it didn’t. Now
the world is more hostile, more fragmented, and more expensive. Energy costs
bite hard into margins. Consumers, squeezed by inflation and uncertainty, stop
spending. Companies can’t pass on higher costs forever. Eventually, something
gives. Sometimes it’s a fashion label. Sometimes it’s a logistics hub. Sometimes
it’s a sausage factory that once symbolized an entire way of life.
Look at what happened in Erfurt when a major online
fashion retailer announced it would close a logistics center employing 2700
workers. Different sector, same story. Costs too high. Demand too soft. The
math stops working. The spreadsheet says shut it down. The human cost doesn’t
fit neatly into a cell.
I don’t write this with nostalgia for communism or blind
faith in capitalism. I write it because the irony is too sharp to ignore.
Germany, the country that turned engineering and efficiency into a national
brand, now finds its economic engine coughing and sputtering. The very
industries that once cushioned downturns are now amplifying them. A strong
chain doesn’t snap at its weakest link; it snaps when every link is tired.
When sausage makers start closing, the message is brutal
and clear. This downturn doesn’t care about tradition. It doesn’t respect
history. It doesn’t spare symbols. High costs and stagnant spending are
grinding businesses down to filler meat. Until Germany adapts its model to a
harsher, pricier world, more factories will hear the same news Eberswalder’s
workers did—too late, too fast, and with no comfort beyond a final paycheck.
In Germany, sausages were once a certainty. Today, even
they are on the chopping block. And when a country can’t keep its wurst alive,
you know the economy is in deep trouble, bleeding quietly while the knives keep
falling.
If you’re
looking for something different to read, “The Supply Chain Empire: Why Every Product on Earth
Begins and Ends in China” is
available on Google Play Books. You can also read it here on Google
Play: The Supply ChainEmpire.

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