Monday, June 22, 2015

World Health Organization(WHO): Memories of the Ebola crisis, one year later

The Ebola crisis exposed the failings of WHO.

If the experience of the past year teaches us anything, it is that the World Health Organization(WHO), which used to be the north star of disease control and eradication, has become just one star in a constellation. The Ebola crisis, which has now killed over 8,000 people,1 has exposed the failings of WHO - the world’s ailing health authority. The agency faces criticisms from different quarters because it did very little to stop Ebola from raging out of control in West Africa in 2014.

It is worth bearing in mind that WHO’s mission is to lead the world on health. But the agency has continued to disappoint the world when it comes to managing sudden disease outbreaks or epidemics such as HIV and Ebola. As a matter of fact, UNAIDS was set up two decades ago because of WHO’s inability to tackle the AIDs epidemic. Many experts argues that history repeated itself last year with the Ebola outbreak in West Africa, in which WHO’s response was not only slow but also disorganized and lacking in leadership. Thus the Ebola crisis brought to the limelight the deeper problems being faced by the agency. Most of these problems have a lot to do with funding, structure and staff.2

From a functional point of view, WHO  was founded in 1948 to help people attain and enjoy the highest standard of health possible.3 Hence WHO’s role as they relate to ensuring the highest possible level of health covered everything from helping individuals and countries in managing epidemics, communicable diseases, obesity, and antibiotic resistance, among others. To be able to achieve this feat, WHO  obviously needs adequate funding and, fortunately, its 194 member countries pay dues to support the agency. However, because these dues are calculated according to the member countries’ wealth and population (and the sums has not risen since the 1990s), they are not adequate to cover the cost of WHO’s activities and  programs each year.

So to generate more funds, WHO  solicits contributions from rich countries, nongovernmental organizations and private interests(such as pharmaceutical firms), philanthropic organizations (such as the Gates Foundation), and other multilateral bodies. Nearly 50 percent of WHO’s budget in the 1990s was made up of donations from these agencies and countries. But today, their donations constitute as much as 80 percent of WHO’s budget. The implication of this is evident: WHO is exposed to the ups and downs of the world economy which makes it hard for it to plan ahead. For instance, voluntary contributions to WHO  was hit hard by the financial  crisis of the last decade. For the  2010 -2011 fiscal year, WHO’s  budget was nearly $5 billion. This went down to less than $4 billion in the 2014-2015 fiscal years. Compare this value to U.S.’s Centers for Disease Control budget: in 2014 alone, the agency spent nearly $7 billion.4

This squeeze on WHO’s finances has forced it to slash its budget for responding to disease outbreaks by half, while spending more resources on chronic diseases and primary health care. And, because chronic diseases and poor healthcare kill more people each year, WHO’s strategy seemed reasonable. However, in the long run, a rapid response to a disease outbreak like Ebola by WHO  would have been cheaper than scrambling to catch up.

Because WHO relies so much on voluntary donations, it faces the challenge of deciding how to spend a big chunk of its budget as well as how to shift funds fast. This is because most of the donations it receives are for specific purposes. Rotary International had given money to the agency to fight polio;5 while the Bill & Melinda Gates Foundation bankrolls malaria eradication.6 With fair justification, both are worthy causes. But because WHO’s role in each case has been to follow, and not to lead, its director-general has very little control over the budget. Hence, she was highly  limited in how she can address global health challenges.

The above forms of fund “earmarking” was common in the 1990s. That was the period when donors lost confidence in the WHO’s decision-making practice. On the positive side, the agency had made some improvements in its decision-making process: it now basis its budget on more realistic goals – a part of the reform process the agency initiated in 2010. In line with this, WHO claims that they will begin to  rejects funds from donors if it does not match their priorities.7 But  some doubt that the agency will have enough courage to say “no” to such donors.

On their own terms

Without putting it in so many words, another of WHO’s biggest problems has a lot to do with its administration. This is because the agency’s constitution made its six regional offices to be largely autonomous. This means that it is a host country’s local ministers of health who chose the agency’s directors, and not the director-general. This further means that these directors are beholden to the local ministers of health, and not to WHO’s director general. So naturally, the local politicians often treat some of WHO’s offices as tools for patronage. Thus WHO’s director-general is basically ham-stringed: s/he has very little control over the agency’s work in host countries (including in case of emergencies), its budget and human resources.8

WHO’s response to Ebola was hampered by these institutional weaknesses. Broadly speaking, because Africa’s health needs are greatest, the continent needs the strongest WHO  regional office.  Unfortunately, Africa has the weakest: WHO’s office in Africa is particularly politicized and staffed with often incompetent people. And any move by the director-general to put competent people at the agency’s regional offices often generate hostile responses from the politicians of the affected countries. For instance, when Dr. Margaret Chan(WHO’s  director-general) replaced top officials of the agency in Sierra Leone, Liberia and Guinea in 2014 – the countries hardest hit by the virus – that change created lots  tension between the local staff and the headquarters.9

It is worth bearing in mind that, by providing solid evidence for WHO’s policies, its technical side is meant to arm the agency against unreasonable demands from politicians and donors. WHO, however, is no longer a world leader in health research as it once was. Broadly speaking, since WHO’s recommendations these days do not always match the best available evidence, it is considered an unexceptional organization. As a matter of fact, the University of Washington used the money donated by the Gates Foundation to establish  the Institute for Health Metrics and Evaluation in 2007 after WHO’s statistics were found wanting.10

Fixing a broken system

First, WHO needs to practice what it preach: its founding mission, which is, to ensure the highest possible level of health, is not only vague but is also unattainable given its resources. It will need to change it to something more practical. The agency’s operational strategy of spending most of its cash on communicable diseases, improving its own management and promoting universal health coverage need to be enhanced as well. By dealing with these key issues, the agency allocate its scarce resources and budget effectively so as appropriately cover items such as promoting good health through the life-course – one of WHO’s program that cut across all areas of its work, including the health of women before, during and after pregnancy; the health of newborns, adolescents and older people, and so on.11

Second, WHO need to fix its daft organizational structure. The flow of authority within the agency should be improved in a way that would make its regional offices, which are where it spends 20 percent of its budget, accountable to Dr. Margaret Chan(its global boss), and not to local governments. The implication of this is clear: with this new arrangement, Dr. Margaret Chan will have enough power to direct WHO’s operations as well as staff it with seasoned employees, not it current incompetent political place-men.

Third, the agency must increase its parlous finances. It is true: the member countries’ dues is inadequate to cover the organization’s running costs. As a result, it had had to accept voluntary contributions from charities, drug firms and rich countries. The fact remained that, in order to implement long-term plans as well as effectively deal with  unpredictable outbreaks of obscure diseases like Ebola, WHO needs a constant supply of funds. The solution is for the agency to find more ways to raise  money. With competent employees, this task  may not be too difficult to undertake.

The bottom line

The unhappy truth is  that WHO’s failure to lead the response  to the Ebola crisis reflects the broader struggle by the agency in recent years to live up to its mandate to lead the world on health. From an entirely practical standpoint, WHO’s management should rethink what the agency is for and how it is financed and run. They should stop doing the jobs of governments and, instead, focus on the things they cannot manage alone, such as combating global epidemics, helping poor countries set up health systems and disseminating the best medical research and policies. Dr Chan, as the boss of  WHO, should stop allowing politicians from using the agency’s regional offices as a parking-place for the relations of their allies and friends. The WHO’s boss should be empowered and emboldened so that she can direct her agency effectively. This means that she should be given more power to hire and fire employees when  necessary. More important, though, is this: if the world wants WHO to be capable of dealing with emergencies like Ebola, it should stop leaving the agency to scrabble for handouts. Instead, it should pay for it by increasing dues.



References
1Firger J.(2015): Ebola Death Toll Rises in West Africa While Americans’ Interest Wanes. CBS News. Retrieved May 19, 2015 from http://www.cbsnews.com/news/ebola-death-toll-rises-in-west-africa-while-us-interest-wanes/

2World Health Organization: Too Big To Ail. (2014, December 13). The Economist. Retrieved May 19, 2015 from http://www.economist.com/news/international/21636038-ebola-has-laid-bare-failings-worlds-health-authority-too-big-ail

3World Health Organization(n.d.): About WHO. Retrieved May 19, 2015 from http://www.who.int/about/mission/en/

4World Health Organization: Too Big To Ail, op. cit., p. 61

6Doughton S., Heim K.(2008): Gates Foundation Among Donors to Worldwide Malaria Eradication Plan. The Seattle Times. Retrieved June 11, 2015 from http://www.seattletimes.com/business/gates-foundation-among-donors-to-worldwide-malaria-eradication-plan/

7World Health Organization: Too Big To Ail, op. cit., p. 61

8Ibid

9Ibid

10Ibid

11World Health Organization(2015): Promoting Health Through the Life-Course. Retrieved June 16, 2015 from http://www.who.int/life-course/en/

Monday, June 8, 2015

Facebook: A digital glutton?


The “Facebook effect” provides the prove that destroying the old to make way for the new is the essence of market economies.

 What is the most popular mass media of the 21st century? Ask most young people this question and they are likely to say it is Facebook. They are unlikely to mention or pick familiar news media such as CNN, New York Times or Fox News. And, to some extent, they are correct: Facebook, though a mere social networking platform, has become a form of digital glutton that is ingesting everything, including personal data, news, communication, and public opinion, among others. It has even become a mobilization tool used by social movement activists: In 2011, nearly 9 out of 10 Egyptians and Tunisians who participated actively in the Arab Spring used Facebook to organize protests or spread awareness that led to the fall of some autocratic governments in the Middle East.1

Yet for Facebook, the opportunities for expansion are boundless. Last month, it entered a lucrative partnership with nine news firms, including the National Geographic, New York Times, and the Guardian to develop Instant Articles – a   type of news service.2 With this new partnership, Facebook will host the articles from these news media rather than just providing web links that send readers off to the news firms’ websites. This ensures that Facebook users can read stories from the affected publishers without leaving the social network. This arrangement obviously gives publishers new monetization opportunities: they will be able to sell advertising that normally appears next to their stories. Facebook allows them to either keep all the revenues or, alternatively, the publishers can authorize it to sell ad space and then give them a 30 percent cut.3

To those that have shall be given

This new partnership is obviously a strategic success for Facebook and it definitely highlights its growing clout in the news business. Many newspapers and magazines now get a significant number of their readers from Facebook. In addition, a newspaper or magazine can dramatically increase its website traffic if it has a Facebook page. For instance, the New York Times, which has Facebook page, gets as much as 15 percent of its traffic from Facebook.4 And some news sites like Buzzfeed gets as much as 37 percent of their traffic from social networking sites like Facebook and Twitter.5 The Facebook’s instant articles news service is obviously a success story for the affected news sites, most of whom have already cultivated legions of Facebook fans. Through the partnership, Facebook can keep users from straying as well as serve up more ads, while news firms can reach new audiences.

Just like in every partnership, this alliance is not without its problems. As the “Goliath” of the social networking industry, Facebook has more than 1.3 billion users, a value that is worth about 9 percent of all online advertising globally. Hence this new partnership may give Facebook more power because its users may begin to think that they can get everything they need in one stop. If this happens, the websites of the affected newspapers will become undermined as readers’ destination. In the past, firms like Zynga have been bruised after they hitched their business to Facebook.6

This challenge of giving social networking sites like Facebook too much power has prompted some news firms to take more analytical approach to their online business arrangements. Many of the news firms now try to figure out where their readers come from and they often hire teams of data crunchers and traffic analysis firms like ChartBeat to do the job for them. This approach, however, carries some risks too: these news firms seldom pay enough attention to the time people spend engaging on their websites; instead they spend too much time focusing on the number of visitors driven through social media.7

It is worth bearing in mind that there is a high possibility that more firms will soon follow in Facebook’s wake. As a matter of fact, many social networking sites now compete to host premium contents from news firms like CNN, BBC News, ABC News and Yahoo News. A good example is the Snapchat, a messaging service. Since the beginning of this year it started offering articles from a select group of news firms to its users – a strategy that can attract more visitors to its website. The bottom line here is that, eventually, competition will force most social networking sites, including Facebook, to pay publishers to host contents.8 When this happens, news firms will become less vulnerable to the whims of the algorithms being used by any social networking site. But, until then, news firms and publishers continue to live with the challenges posed by social networks that are almost the modern day newspapers.

For the news firms, the message is clear: Since they can curate content, engage users and sell their attention to advertisers, social networking sites like Facebook can cool readers’ enthusiasm for the traditional news media.

References

1Huang C. (2011): Facebook and Twitter Key to Arab Spring Uprisings: Report. The National. Retrieved June 2, 2015 fromhttp://www.thenational.ae/news/uae-news/facebook-and-twitter-key-to-arab-spring-uprisings-report

2Johnson C. (2015): What Facebook’s News Service Means for Mainstream News Outlets. Deserete News National. Retrieved June 2, 2015 from http://national.deseretnews.com/article/4466/what-facebooks-news-service-means-for-mainstream-news-outlets.html

3News Companies and Facebook (2015, May 16). The Economist. Retrieved June 2, 2015 from http://www.economist.com/news/business/21651264-facebook-and-several-news-firms-have-entered-uneasy-partnership-friends-benefits

 

 

4Ibid

 

5Lafrance A. (2012): Coming in the Side Door: The Value of Homepages is Shifting From Traffic Driver to Brand. NiemanLab. Retrieved June 2, 2015 from http://www.niemanlab.org/2012/08/coming-in-the-side-door-the-value-of-homepages-is-shifting-from-traffic-driver-to-brand/

 

6News Companies and Facebook, op. cit., p.58

 

7Ibid

 

8Ibid

 

 

 

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